Hewlett-Packard Enterprises (HPE) hosts a conference every year for their customers, prospects, partners, and members of the press.

The pandemic forced the technology giant to move online. The company tasked GMR Marketing with creating a riveting digital experience. Unique’s team created a 3D virtual world for conference stakeholders to connect with the brand and each other. The most interesting stories and projects by HPE were brought to life in multi-sensorial ways and made interactive.

The HPE team also used the VR world for virtual meetings with their own team.