Words that move the money.
Most copywriters start with words. CopyUnique starts with the problem: the audience, the offer, the hesitation, and the message that moves the business.
Great copy does not decorate the page. It removes hesitation, clarifies value, and gives the audience a reason to act.
That means every headline, email, landing page, keynote, and campaign line has a job: connect what people need with what the business needs them to do next.
Ambitious work for ambitious brands.
Strategy, story, and the sentences in between.
Brand Voice & Verbal Identity
A complete system for how your brand sounds — principles, tone, lexicon, and the do/don’t guardrails that keep it consistent at scale.
Narrative & Positioning Strategy
The single, defensible story that aligns investors, customers, press, and your own team — from category framing to the line everyone repeats.
Campaign & Concept
Ideas with a spine. Campaign platforms and the words that carry them across film, social, OOH, and everything in between.
Conversion & Product Copy
Landing pages, launch sequences, onboarding, and microcopy engineered to move the metric without losing the voice.
Editorial & Thought Leadership
A point of view worth publishing — flagship content, founder essays, and editorial systems your team can sustain.
Messaging Workshops
Hands-on sessions that pull the story out of the people who know it best, then hand it back as something usable.
Numbers that do not need a drumroll.
Work for major brands, built to make attention measurable and decisions easier.
Business helped secure
Dell CES total reach
RMCAD Facebook reach lift
PNC reopens and forwards
Unique Michael
Copywriter & Brand Strategist
I started in newsrooms, learned to make every word earn its place, then spent a decade applying that discipline to the brands people quote without realizing it.
Part writer, part strategist, part editor-in-chief for hire. I work with founders and marketing leaders who want language that does real work — shaping perception, earning trust, and moving the metric that matters.
Have a story worth telling well?
Whether it’s a full rebrand, a launch, or a single page that has to land — let’s talk about the work.
Start a project