A word nerd with a strategy brain.
I help teams move from audience insight to headline, message, campaign, and call to action.
Unique Michael
Copywriter & Brand Strategist
I started as a journalist, writing for regional and national publications before moving into agency storytelling, social strategy, media relations, and direct response copywriting.
Since then, I’ve produced copy and strategy for brands including Dell, Visa, Nissan, Target, U.S. Bank, Xbox, Abbott, Sony, Davidoff, Rocky Mountain College of Art + Design, Philadelphia Airport, and more.
The throughline is usefulness: understanding what audiences need, aligning that with the business goal, then writing the line, page, campaign, or experience that moves people toward action.
Four principles behind every project.
Usefulness comes first
Brands earn attention when audiences can see what the work helps them understand, solve, feel, or do.
Strategy sets the sentence
The line only works when it is tied to a clear business goal, a real audience need, and a measurable next step.
Every channel has a job
Earned, owned, and paid channels each ask something different from the audience. The copy should know the assignment.
The call to action matters
A campaign is not finished until the audience knows what to do next and why that action is worth taking.
A decade in words.
- Agency + independent
Copywriter & Brand Strategist · CopyUnique
Creating campaigns, direct response copy, digital strategy, and brand storytelling across earned, owned, and paid channels.
- RAPP + Omnicom
Copywriter, strategist, DEI operations lead · Precision marketing
Built PNC campaigns, supported DEI initiatives, led executive prep, and wrote for Omnicom’s Open DisAbility ERG.
- PRPL + digital
Digital marketing strategist · RMCAD
Wrote website and content marketing copy that helped double leads year over year and lift engagement across channels.
- Journalism roots
Writer · Regional and national publications
Composed stories across business, food, culture, lifestyle, and service journalism before moving into agency storytelling.
Let’s write the next chapter.
Whether it’s a full rebrand, a launch, or a single page that has to land — let’s talk about the work.
Start a project