Abbott
The Consumer Electronic Show (CES) is a leading B2B trade show where brands like Google and Apple unveil their latest inventions. Because of the pandemic, CES took a new approach to open the conference. They selected Abbott, a global healthcare and technology company, for the opening keynote. With only three months to prepare, Abbott received pitches from numerous agencies.
Before entering the world of marketing, Unique studied biomedical science in college and shadowed physicians and surgeons for four years. GMR Marketing tapped his expertise by inviting him to co-lead the pitch. After winning the business, he was selected as the lead copywriter for the project.
Week by week, he collaborated with Abbott stakeholders to design a compelling global keynote experience. First, they aligned on brand positioning. Then, he and the strategist on the account coined the campaign title Human-Powered Health.
Watch The Keynote
Before watching the video below, scroll through the presentation above. You’ll see how Unique’s team put together many moving parts of the keynote in under three months. Skip to the 25:00 mark. Otherwise, you’ll be watching a colorful background for a while.