As one of America’s major financial institutions, PNC Bank strives to make a difference. From consumer checking and savings solutions to home and retirement accounts, PNC Bank has multiple lines of business; each with its own set of powerful banking tools and a family of advisors that can improve financial outlooks. With new banks and financial technology companies entering the market, PNC Bank’s primary challenge was differentiating itself from the competition and increasing its client base across various generations. They wanted to position their services in an innovative way—and that’s where Unique’s team came in.