PR For Entrepreneurs

Build Trust From The Start

Ready to disrupt the marketplace?

Win so many customers that your competitors will sweat?

Let’s get started.

If you want to succeed in business you’ll need to convince the public:

1) You’re the best in your industry

Take a look at your customers. Then take a longer look at your competition. What can you do to convince the public that you’re a trustworthy expert? Let’s mindsmith a brand together. An Ice Cream company! What do you love about ice cream? Me too! Now, how could we turn that into a story? Yes, a story. We want to prove to people that we’re crémé de la crémé.

2) You have tremendous compassion for your community

Some people say that PR is about pulling stunts. Honestly, some people do that. Unique’s approach to PR is kind, simple, and effective. Compassion takes action. Identify what your customer’s problems are. Then come up with a warm way to become the solution or be a big part of the solution. If you’re an ice cream truck owner, you could expand your business by opening a cool indoor playground that serves ice cream for kids to meet and socialize.

How To Begin

I’ve outlined a few steps below. Click hyperlinks to read the full piece.

1) Pour yourself a huge cup of coffee.

2) Establish the desired perception around you and your business.

3) Perform a market-customer analysis to determine key interaction drivers.

4) Conduct a detailed analysis on competitors to uncover their credibility vouchers.

5) Pour yourself another huge cup of coffee.

6) Develop a strategic PR plan.

7) Ask Unique to do it because that’s easier.

Advice

Start with your PR plan. Then integrate marketing and advertising.

Say Hello

Unique has led PR for many startups.

Reach him by emailing him at UniqueMarkMichael@gmail.com