After Target finished the production of Tabitha Brown’s products, they tasked GMR Marketing to lead the announcement and marketing campaign. From digital strategy and experiential marketing to video production and direct mail, Unique’s team collaborated with Tabitha and Target to create an unforgettable campaign. Unique owned the story and voice. By studying Tabitha’s product lines, her book, and watching all of her content on YouTube, he produced concepts, copy, and an uplifting campaign with DEI in mind.
Tabitha at Target.
Yes, that’s her business.
