Many universities throughout America choose Xfinity as their internet provider for on-campus students. To gain more share of the student market, Xfinity asked GMR Marketing to develop an experience that continues to drive Xfinity University messaging (XOC for on-campus & student offer for off-campus) and brand love with students through on-campus and other sponsorship efforts.
Creative Directors at GMR Marketing asked Unique to catch new employees up to speed on Xfinity branding so he hosted lunch and learns to train art directors, copywriters, and 3D designers. Plus, designed inclusive creative that won three silver awards from MUSE Awards.
Connecting Students To More of What They Love
Xfinity chose WE ALL BALL for their 2022 student activation. To activate the concept, they made a contest and promoted it through direct mail and social media ads. Then encouraged students on and off campus to scan the QR code to play for a chance to win a new Xbox Series X.
Click here to try it out.
WE ALL BALL
BIG WIN
Unique’s team took home three Silver Muse Awards for the 2022 Xfinity University work.
