Drive Thrill at Every Turn
Nissan tasked TBWA and GMR Marketing to work together to evolve Nissan’s marketing for each line of business.
Unique and junior copywriters from TBWA to collaborated to produce with concepts, campaigns, and copy. From Super Bowl spots to the launch campaign for 2023 Nissan ARIYA, they created innovation that excites.
The 2023 Nissan ARIYA
Nissan asked GMR Marketing, TBWA, MC, freelancers to lead email marketing, experiential and the creation of TV Spots. They partnered with TBWA to come up with electrifying creative.
Electric TV Spots
Email Campaign
Nissan USA asked Unique’s team to come up with an email marketing campaign to promote the 2023 Nissan ARIYA. They came up with the concept “Ride and Drive,” an experiential activation that gives drivers on ARIYA’s waiting a list a chance to drive the electric vehicle before it officially enters the market. The client was happy with the copy for the email campaign and microsite where drivers could register for the event.
Microsite Design & Copy
Everyone Belongs
Nissan’s Corporate Diversity Initiative aims to improve business results by ensuring that their core businesses (Sales, Marketing and Distribution, Manufacturing, Research & Development, Design, Procurement, and administrative support functions) meet the distinct needs of an increasingly diverse customer base and labor market, but most consumers don’t know that. The brand is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. Unique’s team was tasked with embedding diversity into TV Spots, Partnerships, and so much more.
2022 Experiential
Nissan asked for help to excite hand-raisers (RSVPs) since manufacturing could be delayed. Unique’s team created a Customer Experience (CX) campaign to keep the hype moving.
