Case studies

The thinking behind the work.

How each project moved from business problem to creative system — strategy, copy, experience design, and measurable proof where available.

PNC Bank lifecycle email strategy title card
PNC BankFinancial Services2023

Giving a bank more for its money

Copywriting and strategy for PNC campaigns across retirement planning, seasonal client communications, student banking, and home equity.

4x

Email reopens

6x

Email forwards

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RMCAD digital marketing title card
Rocky Mountain College of Art + DesignEducation2023

Bridging the gap between art and tech

Digital marketing strategy, website copy, and content marketing for a creative college competing for attention and qualified leads.

6094%

Increase in Facebook reach

170%

Increase in social following

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Dell Technologies CES social strategy title card
Dell TechnologiesTechnology2017

Owning the conversation at CES

CES and SXSW social business strategy built from trend research, social listening, influencer strategy, message development, and real-time campaign activation.

376M

Total reach

83.5k

User shares

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Dell Technologies ocean plastic CSR title card
Dell TechnologiesCorporate Responsibility2017

Turning ocean plastic into a sharper story

Corporate social responsibility messaging for Dell’s commitment to transforming ocean plastic into computer parts.

Print

Environmental ads

Digital

Targeted placements

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Abbott Human-Powered Health CES keynote title card
AbbottExperiential2021

Human-Powered Health takes the CES stage

Brand positioning, speech writing, experience design, microsite planning, and keynote copy for Abbott’s CES opening keynote.

$13M+

Business helped secure

3 mos.

Planning window

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Target Tabitha Brown brand voice strategy title card
TargetExperiential2022

Writing in Tabitha Brown’s voice

Copywriting and experiential marketing strategy for Target’s partnership with Tabitha Brown and the supporting runway event.

Voice

Celebrity research

Event

Runway communications

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