Human-Powered Health takes the CES stage
Brand positioning, speech writing, experience design, microsite planning, and keynote copy for Abbott’s CES opening keynote.
Business helped secure
Planning window
Keynote audience
Abbott was selected to open CES during the pandemic and had only three months to prepare a global keynote experience against a competitive agency pitch landscape.
- 01
Co-led the pitch by pairing marketing strategy with biomedical context from earlier healthcare study and physician shadowing.
- 02
Helped align stakeholders on brand positioning and the campaign title “Human-Powered Health.”
- 03
Led information architecture, site planning, copy, and creative guidance for the keynote microsite and influencer storytelling.
“We won the pitch. I helped secure over $13,000,000 of business within my first month.”
Portfolio excerpt
The team won the pitch, secured more than $13 million of business, and built a keynote ecosystem that included a manifesto, chapters, microsite, digital campaign, OOH strategy, and celebrity voiceover copy.